For autistic people, the world can seem full of too much information - and too little understanding. That's why we launched the Too Much Information campaign to challenge the myths, misconceptions and stereotypes that contribute to 79% of autistic people feeling socially isolated and 64% of autistic people avoiding going to the shops.

More than 1 in 100 of the population have been diagnosed with autism. Along with their families, that's over 3 million customers waiting to be welcomed into your business. Over 99% of people have heard of autism, but only 16% of autistic people feel the public understand them.

So, as part of our Too Much Information campaign, we're asking shops and businesses to organise an Autism Hour and take simple steps for 60 minutes that lead to a more autism-friendly world. 

What's involved in an Autism Hour?

  • Turning down music and other noise: Overwhelming noise is a common barrier to autistic people accessing shops. Where possible, in-store tannoy announcements and other controllable noise should be reduced.
  • Dimming the lights: ​​Lighting, particularly fluorescent strip lighting, can be overwhelming for autistic people. Wherever possible, whilst maintaining a safe premises, lights should be dimmed or switched off.
  • Sharing information about autism with employees: We don't expect everyone to be an autism expert but we believe everyone should understand autism. We'll provide information about autism to help your staff make your customers' experience a positive one.
  • Helping the public understand autism: During the week of 6 October, we’ll be asking participating shops and business to share information about autism with their customers.

How do I get involved?

Last year, more than 5,000 retailers took part in Autism Hour, and we hope that even more retailers take part this year!

To get your workplace involved in an Autism Hour event, simply click on the pink button below which will take you to our business sign up form. 

Organise an Autism Hour

Or if you'd like to attend an Autism Hour and hear the latest updates from us, please fill in our attend an Autism Hour form.

Download our poster or the Welsh language version to encourage your local businesses to get involved in Autism Hour.

To find out more about Autism Hour, visit our frequently asked questions page.