Getting your local media involved in your campaign is a great way to raise awareness of your concerns and put pressure on influential parties to take action. 

Media activities you can consider include:

  • Sending out a press release/s about your campaign and carrying out any interviews that may occur on the back of this.
  • Writing letters to papers.
  • Calling local phone-in radio programmes.


For advice and support contact the NAS press office.
Telephone 020 7903 3593 or email press@nas.org.uk
 

When

What

Four-five months before the campaign launch
(or as soon as possible!)

  • Contact the NAS Press Office for tips and advice.
  • Collate case studies' or personal stories from people affected by the concerns voiced in your campaign, which can be quoted in a press release.

One-two months before the campaign launch
(or as soon as possible)

  • Make a list of people who are prepared to talk to the media about their experiences.
  • Write a press release to announce your campaign launch.
  • Include relevant dates and information.
  • Think about suitable photos.
  • Think about suitable local celebrities or well known faces relevant to your campaign who may be prepared to offer you a comment for your press release.
  • Send the release to your local media and follow up with a phone call asking them to support the campaign. Talk them through your key messages and concerns.
  • Put the local press in touch with relevant case studies'.
  • Contact local radio and TV stations to alert them to the campaign and ask them to support it. They will probably ask for you to call again a few weeks before the launch.
Two weeks before the event
  • Follow up calls to local press, radio and TV stations.
  • Reiterate your key messages and put them in touch with relevant case studies.